C_C4H22_2411 PREP GUIDE, C_C4H22_2411 TEST QUESTIONS FEE

C_C4H22_2411 Prep Guide, C_C4H22_2411 Test Questions Fee

C_C4H22_2411 Prep Guide, C_C4H22_2411 Test Questions Fee

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SAP C_C4H22_2411 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2
  • Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3
  • Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 4
  • Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q68-Q73):

NEW QUESTION # 68
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.

  • A. First Touch > Attribution window 7 days > Touchpoint Web Channel click
  • B. First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
  • C. First Touch > Attribution window 366 days > Touchpoint email open
  • D. Last Touch > Attribution window 9 days > Touchpoint email click

Answer: A,D

Explanation:
Revenue tracking in SAP Emarsys uses attribution models:
* Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
* Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
* Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
* Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).


NEW QUESTION # 69
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?

  • A. Checkbox to Insert "Show Online version" link
  • B. Use your own reply-to email address
  • C. Use your own "From" email address
  • D. Checkbox to Insert "Unsubscribe" link

Answer: D

Explanation:
In the Email Basics tab of SAP Emarsys:
* Option B:Correct. There's no checkbox to insert an "Unsubscribe" link; it's automatically included in the footer for compliance, not an optional toggle.
* Option A:Incorrect. You can set a custom reply-to address.
* Option C:Incorrect. A custom "From" address is configurable.
* Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).


NEW QUESTION # 70
What is one purpose of the link title attribute when adding URLs in the block-based editor?

  • A. It is a tooltip and appears when the recipient hovers over the link.
  • B. It enables link tracking.
  • C. It creates a call to action (CTA) with this text on it.
  • D. It displays the link title in the reporting.

Answer: A

Explanation:
In SAP Emarsys' block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
* Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
* Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
* Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
* Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title's role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).


NEW QUESTION # 71
You want to create a trigger in order to send a password reset email. Which data management option do you need?

  • A. Field Editor
  • B. External Event
  • C. Form Settings > Opt-in Invitations and Interests
  • D. Channels > Triggered Email

Answer: B

Explanation:
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.
* Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.
* Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels."
* Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers.
The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/).
In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
* Create an External Event:
* Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.
* Set Up a Triggered Email Campaign:
* Develop an email template designed for password resets.
* Configure a Triggered Email campaign that is linked to the previously created external event.
* Integrate with Your System:
* Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.


NEW QUESTION # 72
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

  • A. Send a win-back email for defecting customers.
  • B. Send a confirmation email after a contact's purchase.
  • C. Send account details to registered contacts.
  • D. Send a delivery status update email upon status change.
  • E. Send a marketing email on a contact's birthday.

Answer: B,C,D

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.


NEW QUESTION # 73
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